Pixy's Electric Vehicle Drive Systems for Automotive & Non-Automotive Applications
Introducing Pre-Integrated and Bolt-On PMSM Drive From Pixy
Pixy Electric manufactures PMSM technology-based, pre-integrated, bolt-on, rugged electric propulsion systems that are a direct replacement for vehicles or equipment presently powered by internal combustion engines — without compromise. From OEM production platforms to vintage car conversions, earthmoving equipment, and industrial machinery, our electric powerpacks are engineered for seamless driveline integration, tuned for performance, and tested for real-world reliability.
Drop-In Electric Drive System For OEMs
A Bolt On Electric Conversion Kit For Retrofitment
Electrohydraulic System For Industrial, Airport & Construction Equipment
Recreation And Utility Equipment
Outboard and Inboard Electric Drive
ABOUT US
Electric Conversion Kits for Vintage & Modern Vehicles
Upgrade your vintage cars, classic restorations, or present-day vehicles with our ready-to-install electric conversion kits. Maintain original driveline integrity while achieving smooth, silent, zero-emission performance. Ideal for enthusiasts, workshops, and professional retrofitting services.
OEM Electric Drive Solutions — Automotive & Non-Automotive
Our scalable, modular electric drive systems serve automotive OEMs, agricultural equipment manufacturers, marine builders, and industrial platform producers. Reduce R&D cycles with pre-engineered, production-ready systems that integrate seamlessly into your existing designs.
Indian Manufacturing Partner for International EV Projects
For overseas companies entering the Indian market, Pixy is a trusted local engineering, manufacturing, and marketing partner. With over 50 years of experience, we understand Indian market intricacies and possess deep local technical expertise. We help you develop, manufacture, and market cost-efficient, regulation-compliant electric mobility solutions for the Indian Market.
EV Engineering Support for Startups & Innovators
From concept vehicles to niche applications, Pixy provides full-stack EV engineering support. Our expertise in PMSM motors, traction systems, controllers, and integration enables you to quickly develop a
market-ready products.
Military & Defense Electric Vehicle Development
Silent operation, instant torque, and rugged reliability — Pixy’s systems are mission-ready electric propulsion solutions for defense mobility. Designed for stealth, multi-terrain performance, and extreme environmental endurance.
General Purpose PMSM Motors
Pixy is the go-to destination for custom-designed PMSM motors for a wide range of applications. We engineer motors to meet your exact performance and environmental requirements.
Electro-Hydraulic Systems for Earthmoving, Airport, Robotic, and Industrial Applications
Pixy’s PMSM motors are compatible with hydrostatic pumps and designed to power complex machines equipped with multiple hydraulic pumps traditionally driven by a single engine. By powering each hydraulic pump with an individual motor, precise control is achieved while saving significant fuel, ensuring consistent performance under demanding workloads.
Closing Call-to-Action
From retrofitment projects to OEM production lines, and from civilian applications to military operations, Pixy Electric delivers electric mobility that works — anywhere, any terrain, any application.
ABOUT THE FOUNDER
From Engines to Electric: A Lifetime of Driving Vehicle Innovations
A Journey Fueled by Passion and Ingenuity
From the roar of high-performance engines to the silent precision of electric drive systems, my career has been defined by one constant: the relentless pursuit of innovation in mobility. Over the decades, I have navigated the fast-changing automotive landscape, moving seamlessly from mechanical mastery to cutting-edge electric propulsion.
Hands-On Experience Across Vehicle Platforms
My journey began with internal combustion systems, where I honed deep expertise in drivetrain engineering, powertrain tuning, and vehicle performance optimization. This foundation gave me the precision engineering mindset that now powers my electric mobility work. Today, I design, build, and integrate electric drive systems for cars, motorcycles, three-wheelers, and specialty vehicles—combining speed, range, and efficiency in ways that redefine expectations.
Engineering for Real-World Impact
Each project I’ve undertaken balances two imperatives: technical excellence and practical usability. Whether it’s a high-speed electric motorcycle, a commercial utility EV, or a specialized retrofit, I focus on delivering systems that are powerful, reliable, and suited to real-world conditions—especially in challenging terrains and climates.
A Bridge Between Legacy and the Future
Transitioning from engines to electric isn’t just a technological shift—it’s a mindset shift. My unique advantage lies in understanding both worlds equally well. I speak the language of Octane Rating and combustion ratios as fluently as I do that of kilowatts and regenerative braking. This dual perspective allows me to create solutions that respect proven engineering principles while embracing the possibilities of tomorrow.
Pioneering Projects and Achievements
  • Developed high-performance EV drive systems for multiple vehicle classes.
  • Designed custom powertrains with modular scalability for varied applications.
  • Led successful conversions of conventional vehicles to fully electric power.
  • Delivered EV solutions with exceptional off road ability and highway performance.
Driving the Future of Mobility
Innovation in mobility is not just about replacing engines with motors—it’s about reimagining what vehicles can do. As the world accelerates toward electrification, I remain committed to pushing the boundaries of performance, efficiency, and design—shaping a future where vehicles are not only cleaner, but also more capable and exciting than ever.
Events & Projects In The Founder's Life
Why Pixy Electric? – Enabler Of A Seamless ICE-to-Electric Transition
Pixy Electric is not just another electric motor supplier — we are your engineering ally in the complete transformation from internal combustion engines (ICE) to electric drive systems (EDS). With over four decades of deep, hands-on automotive integration experience, we design and deliver fully pre-assembled, tested, and calibrated EDS units that drop into existing drivelines, cut engineering time, and simplify your move to sustainable mobility.
Most electric motor companies stop at selling standalone parts. Pixy goes further — delivering complete, modular EDS packages that replicate the form, function, and performance of ICE engines. This means you spend less time on engineering adaptation and more time bringing your product to market.
Our founder, Rajeev Ranadive, has worked across global automotive projects for more than 40 years, mastering the art of vehicle integration. Having been on the OEM side, he understands every stage — from concept and powertrain engineering to full production rollout.
Pixy’s systems are rigorously tested, pre-wired, and pre-calibrated before they ever reach your workshop. Whether you’re:
  • An international OEM launching electric variants for global markets
  • A retrofitter modernizing fleets for sustainability goals
  • A special-purpose vehicle manufacturer exploring clean mobility solutions
…Pixy provides the engineering clarity, technical precision, and real-world experience to make your electric transition faster, easier, and more reliable.
VisionVision, Mission & Strategy – Electrification for Those Who Need It Most
Vision
“Enabling electric mobility where it matters most—reaching remote communities, powering fuel-starved and high-altitude regions, driving underground mining, and delivering solutions even in the toughest conditions.”
Mission
To engineer robust electric drive systems that replace IC engines in every application—delivering reliable mobility to remote populations, fuel-deficient regions, high-altitude terrains, and underground operations, overcoming challenges where conventional solutions fail.”
Strategy
  • To lead electric drive systems market by targeting underserved markets—remote regions, defense mobility, industrial and mining applications—where electrification delivers unmatched value and resilience.”F
Product Overview –
The Pixy Electric Powerpack (PEP)
Pixy offers a fully-integrated Electric Powerpack, designed as a drop-in replacement for internal combustion engines (ICE). Each unit combines everything needed to electrify a machine—cleanly, quickly, and reliably.

Our powerpack includes:
- A high-efficiency Permanent Magnet Synchronous Motor (PMSM)
- Preloaded controller and power electronics, with integrated wiring and diagnostics
- Thermal management and safety systems for reliable operation in hot and rugged environments
- Mounting adaptors and drive interfaces tailored to your machine
- Operator controls, metering units, and connectivity options
The Pixy Electric Drive Systems (EDS)
Pixy also offers fully integrated EDS, with the driveline of your choice such as
Single or multispeed transmission, Hydrostatic or Hydrodynamic Transmissions, Outboard or Inboard Marine Propulsion
Marketing Channels and Product Lines
We have two distinct marketing channels and product lines as follows
OEM Solutions and Retro fitment Solutions
Contact Us for more information.
OEM Solutions –
At the heart of Pixy’s solution is the Electric Drive System (EDS) – a complete, plug-and-play replacement for traditional IC engines. Our EDS is engineered for ease of integration, high reliability, and versatile applications across multiple industries.
Each Pixy EDS is a self-contained electric powerpack that includes:
· - A Permanent Magnet Synchronous Motor (PMSM)
· - Integrated controller and power electronics
· - Thermal management and safety systems
· - Drive interface and mounting adaptors
· - Operator controls, meters, and diagnostics
Compatible With:
· - Multi-speed or single-speed gearboxes
· - Hydrostatic or hydrodynamic transmissions
· - Clutch-based mechanical drivelines
· - Marine outboards or propellers
We also offer pre-integrated EDS kits matched to specific drivetrains, so OEMs can directly install the entire system onto the vehicle platform during assembly—simplifying the build process and accelerating time-to-market.
Bolt it. Roll it. Drive it.
Retrofitment Solutions
Pixy continues to serve the retrofitment market by offering electric drive systems designed to seamlessly replace internal combustion engines in legacy vehicles and equipment. Our bolt-on architecture means minimal changes to the existing vehicle layout—making it ideal for cost-effective electrification in areas where replacing the entire vehicle may not be feasible.
We have already converted various models including:
- Maruti Gypsy, Swift, Ertiga, Eeco
- Mahindra Thar, MM540, Commander
- Agricultural tractors and implements
- Fishing boats and small marine craft
- Light defense patrol vehicles
These retrofitted vehicles continue to operate in diverse terrains including national parks, remote border zones, and off-grid agricultural regions. Each installation comes with engineering support to ensure performance, safety, and reliability are not compromised.
Pixy's Bolt-On Electric Power-Pack Enables Conversion Of ICE Vehicles To Electric In A Day
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The Converted Electric Vehicles Provide Exceptional Gradability - Autocar Test Video
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Engineering Support For OEMs
At Pixy, our commitment doesn’t end with delivery. To our OEM customers, we offer complete application engineering support to ensure your application gets the most out of our systems. This includes:
- Custom sizing and configuration of the EDS
- Bracket and mounting design
- Tuning and calibration of electronic systems
- On-site and remote integration assistance
- CAD data and simulation support
Collaboration Opportunities
At Pixy, we believe in working together to accelerate the electric revolution—especially in rugged, underserved, or specialized segments.

We welcome partnerships and collaboration with:
- Manufacturers exploring joint development of new products such as special purpose vehicles, military equipment, recreational vehicles and marine vessles
- R&D institutions working on clean mobility solutions
- Strategic investors aligned with our mission

Pixy is not just a product company—it is an ecosystem builder. We bring deep expertise in powertrain integration, and new vehicle program management, making us the ideal partner to co-create the next generation of electric machines.
Together, we go electric.
Future Plans
What’s Next: Expanding the Electric Frontier
Our upcoming development pipeline includes co-development of specialized electric vehicles and equipment with strategic partners, with Pixy Engineering Support:
- Snowmobiles and amphibious terrain cruisers
- Farning and forestry vehicles
- Underground mining & tunnelling equipment
- Tactical, stealth and robotic all-terrain vehicles for defense
- Airport tow and support systems

All will be powered by our modular, rugged, and field-tested Electric Drive Systems.
The future is Pixy-powered.
Awards & Recognitions
•ATAL INNOVATION AWARD FROM NITI AAYOG
•JSW - TOI - KPMG EARTH CARE AWARD
•CII MANUFACTURING INNOVATION AWARD
•SOCIAL INNOVATION AWARD (DR MASHELKAR PIC AWARD)
•GYPSY APPROVED BY FOREST DEPARTMENT
•RECOGNITION BY MINISTRY OF ENVIRONMENT & FOREST
•FUNDED BY SCIENCE & TECHNOLOGY PARK, DST, GOI
•UNMANNED EV SUPPLIED TO DRDO
Contact & Dealer Inquiry Form Let’s Talk 📍 📧 [email protected]
In the News: Trials, Talks, and Traction
Pixy's Electric Vehicle Drive Systems for OEMs and Retrofitment
Introducing Pre-Integrated and Bolt-On PMSM Drive From Pixy
Pixy Electric manufactures PMSM technology-based, pre-integrated, bolt-on, rugged electric propulsion systems that are a direct replacement for vehicles or equipment presently powered by internal combustion engines — without compromise. From OEM production platforms to vintage car conversions, earthmoving equipment, and industrial machinery, our electric powerpacks are engineered for seamless driveline integration, tuned for performance, and tested for real-world reliability.
A Journey Across Technologies and Markets
With decades of hands-on engineering experience, the promoter, Rajeev has navigated the complete spectrum of vehicle technology — from internal combustion engines to cutting-edge electric drive systems. His journey combines deep technical mastery with real-world application, shaping solutions that are not only innovative but also practical, reliable, and future-ready.
From designing high-performance drivetrains to pioneering electric conversions and retrofits, he brings an unmatched blend of mechanical insight, electrical expertise, and strategic thinking — helping companies transform ideas into road-ready realities.
Electric Conversion Kits for Vintage & Modern Vehicles
Upgrade your vintage cars, classic restorations, or present-day vehicles with our ready-to-install electric conversion kits. Maintain original driveline integrity while achieving smooth, silent, zero-emission performance. Ideal for enthusiasts, workshops, and professional retrofitting services.
OEM Electric Drive Solutions — Automotive & Non-Automotive
Our scalable, modular electric drive systems serve automotive OEMs, agricultural equipment manufacturers, marine builders, and industrial platform producers. Reduce R&D cycles with pre-engineered, production-ready systems that integrate seamlessly into your existing designs.
Indian Manufacturing Partner for International EV Projects
For overseas companies entering the Indian market, Pixy is a trusted local engineering, manufacturing, and marketing partner. With over 50 years of experience, we understand Indian market intricacies and possess deep local technical expertise. We help you develop, manufacture, and market cost-efficient, regulation-compliant electric mobility solutions for the Indian Market.
EV Engineering Support for Startups & Innovators
From concept vehicles to niche applications, Pixy provides full-stack EV engineering support. Our expertise in PMSM motors, traction systems, controllers, and integration enables you to quickly develop a
market-ready products.
Military & Defense Electric Vehicle Development
Silent operation, instant torque, and rugged reliability — Pixy’s systems are mission-ready electric propulsion solutions for defense mobility. Designed for stealth, multi-terrain performance, and extreme environmental endurance.
General Purpose PMSM Motors
Pixy is the go-to destination for custom-designed PMSM motors for a wide range of applications. We engineer motors to meet your exact performance and environmental requirements.
Electro-Hydraulic Systems for Earthmoving, Airport, Robotic, and Industrial Applications
Pixy’s PMSM motors are compatible with hydrostatic pumps and designed to power complex machines equipped with multiple hydraulic pumps traditionally driven by a single engine. By powering each hydraulic pump with an individual motor, precise control is achieved while saving significant fuel, ensuring consistent performance under demanding workloads.
Closing Call-to-Action
From retrofitment projects to OEM production lines, and from civilian applications to military operations, Pixy Electric delivers electric mobility that works — anywhere, any terrain, any application.